Hans Ippisch

“Hans and I have known each other for decades. Our “relationship” began in the late 80s when I worked for ASM – one of the first dedicated video game magazines in Germany – and gave his game a mediocre score. Later, I was with SEGA and he worked with Computec Media. Now he is President of European Operations at Intellivision.”


Founders Keepers

7+1 Questions

interviewed by

Torsten Oppermann


Hans Ippisch’s professional career began in 1986, when he signed his first contract as a game developer at Rainbow Arts at the age of 16. Until 1992 he developed ten games for C64 and Amiga, started to study economics during this time and financed his studies as a freelance author at Computec Media in Nuremberg.

He then joined Computec Media fulltime in 1993, when he took over not only Amiga Games but also Sega Magazine as editor-in-chief. He stayed at Computec until 2019 and as CEO was responsible for the transformation from a classic publishing house to a digital media company with 300 employees and a reach of over 10 million users.

In June 2019, he moved to the U.S. company Intellivision Entertainment as President of European Operations and has since been building the sales and marketing structures for the market launch of the “Intellivision Amico” family entertainment system planned for 2021.  In particular, this includes the development of exclusive Amico games. Currently, around 20 games are already being created in Europe, including four of the six preloaded games and reboots of classics such as Moon Patrol, Pong and Shark! Shark!


You have been in the games industry for some time. And you have seen many trends come and go. From the beginning of your career to today: What has changed most positively in the industry, and what bothers you about the current situation?

The barriers to entry are much lower today; almost anyone can develop a game and upload it to the App Store or Google Play. At the same time, however, the odds of success are lower than ever given the flood of new releases every day.


Which key learnings in marketing can other industries draw from the games industry?

You can use digital media and promotions to target the people who should like the product and thus minimize wasted spend.


Who are your role models in the industry?

Of course, there are a number of icons for whom I have the greatest respect. But I never had any real role models. When I started as a developer in 1986, I simply didn’t know any other programmers (there was no Internet back then) and when I moved to the media industry in the 90s, we had to find our own way as a start-up and were rather smiled at by the established media and major publishers. So, there were no role models there either.


How did the marketing and promotion of games change in recent years? Where are we headed in games marketing in the next years to come?

Twenty years ago, it was still easy. You booked your print section in the leading games magazines and selected special-interest media and added online. And if you had a big budget, cinema, out-of-home or TV.  Today, there are countless options, and my impression is that trends come and go faster and faster. And I’m convinced that you have to decide individually for each product which marketing package works best.  Whether it’s social media, out-of-home, online, PoS or maybe even print ads if you want to reach the right target group.


Which social media channels do you see as key for the games industry?

Generally speaking, Facebook, YouTube and Instagram are of particular importance, but the younger target group is hardly represented there. In this respect, for each product, you have to consider whether to add other media that are hot at the moment, such as TikTok or possibly Snapchat.


About the current trend on creators and influencer marketing: The trend towards more micro and macro influencers with a smaller reach and less fans, but more authenticity and engagement: How can the Games industry leverage that trend in your opinion?

I think this trend is obvious because the impact of using star influencers was often very, very small compared to the budget invested. Working with influencers who address a smaller but much more loyal target group can be much more worthwhile.


The media landscape has changed massively in the last ten years. However, PR is still one of the most important communications tools in the games sector. Where do you see PR in the next five years, what will the challenges be?

In this extremely dynamic environment, you have to know exactly which channels you can use to send your message. If you don’t pay attention for a few months and miss important trends, then you’re quickly out of the game.  But that doesn’t mean you should immediately follow every trend. 


Bonus question: Which project / topic in your career are you particularly proud of?

I was lucky enough to always enjoy my work and I am actually proud of all my projects. In this respect, I would just like to highlight a few milestones here. “Soldier!” (1986) was certainly not the best product, but it was my very first game and opened many doors. The complete redesign of “Sega Magazine” in 1993, the world’s first license from Sony for a companion CD at the independent magazine “PlayStation Zone” in 1998, the incredible success of “Kids Zone” starting in 2000, the transformation of Computec into a media company starting in 2008, the re-founding of “devcom” in 2017 and the establishment of Intellivision’s European division since 2019 are things you can certainly name. And that I would be responsible for the development of the new edition of “Moon Patrol” with the blessing of Scott Tsumura, the creator of the original, is something I could never have imagined in 1986.

Founders Keepers

All about Marketing in Games and Tech.

Treasures and Insights

from leaders in tech and gaming around the globe



Frank is a seasoned leader in the IT industry with over 30 years of retail, partner, solutions and cloud transformation experience in sales and marketing.




Heiko Klinge began his industry career in November 2000 as a trainee at GameStar. Today he is the editor-in-chief of the biggest PC gaming website in Germany.




Peter Stock is responsible for the strategic purchasing within the organization of Microsoft Deutschland GmbH as well as within the sub-areas in Austria and Switzerland. 


Fabian Mario


Fabian Mario Döhla is Head of Communication at CD PROJEKT RED, the studio behind The Witcher games and Cyberpunk 2077.




Tom McQuillin has been in gaming for most of his career, first at Xbox in product marketing and product strategy and now at Facebook.




David Miller has worked in and around the video games industry for over 25 years. He started out in marketing and currently acts as Head of Games for War Child.


Leya Jankowski

Leya Jankowski is editor-in-chief of MeinMMO, Germany’s leading multiplayer site. She is the person in charge of content and content strategy.


Philipp Walter

Philipp spent ten years in the sporting goods industry, five of those at adidas. Now Philipp is a founder himself and CEO of Gamers Academy.


Chris Van der Kuyl

Chris van der Kuyl is one of Scotland’s leading entrepreneurs working across various industries. His company 4J Studios brought Minecraft to consoles.


Ingo Horn

Ingo Horn is founder of Gaming-Aid e.V. and Letsplay4Charity e.V. as well as Communication Director Europe at Wargaming. He began his career as a local newspaper editor.


Funda Yakin

Funda Yakin has been working for agencies, publishers and on the industry side in marketing for nearly 20 years.


Michel Bonetti

Michel Bonetti is product manager at Orange and was active in countless sectors, keeping the business development as a constant point of interest.


Petra Fröhlich

Petra Fröhlich worked as editor-in-chief at PC Games for more than a decade until she eventually founded GamesWirtschaft, her very own news portal about video games.


Daniel Bollers

“Daniel is one of the most successful sales allrounders for consumer electronics. We’ve known each other for over 10 years now and his insights and teachings are always a true source of inspiration for me!”


Hendrik Lesser

„I know Hendrik not only as a games industry veteran, but also as a member of the global Entrepreneurs’ Organization to which we both belong. He has built a little empire comprised of game developers. I really appreciate his entrepreneurial spirit.”


David Clark

“David and I go way back to the good old times at SEGA. He played a fundamental role in shaping the games business in the UK and has a ton of experience in all areas of marketing. Currently, he is building bridges between Europe and Asia for games publishers.”


Thorsten Hamdorf

“I’ve known Thorsten for nearly twenty years and worked closely with him. He is a really knowledgeable marketing man.”


Wim Stocks

“Wim is a seasoned executive in the video games industry. I met him when we worked for Atari many moons ago. He is a renowned expert in the interactive entertainment industry.”


Tom Dusenberry

“Tom was my boss in the nineties when I worked at Hasbro. He founded the gaming division ‘Hasbro Interactive’ and made a bunch of bold and disruptive decisions. His vision was to become as large as Electronic Arts. Unfortunately, Hasbro sold the gaming division. I bet today it would have been as big as EA.”


Maxi Gräff

“I’ve been following Maxis career for some time now, ever since her time at IDG where she worked for GamePro and GameStar. She started playing around with YouTube early on, knows the video games industry inside out and is working for Microsoft since 2015. She’s an advocate for the industry and especially for equal rights. That’s amazing!”


Philipp Hartmann

“In the past six years, Phillipp set a lot of things in motion over at Microsoft. He didn’t just support the reconstruction of the brand and the transition of stationary commerce, he shaped it.”


Trip Hawkins

“There are very few super entrepreneurs who defined the video game industry from the start. While Nolan Bushnell shaped the hardware, the one and only Trip Hawkins defined the software. He is the founder of Electronic Arts! He made developers rockstars! No more words needed. His career speaks for itself.”


David Perry

Perry started in Northern Ireland working on the Sinclair ZX81 (early 1980’s), he moved to England from high school, ending up with a #1 hit for Teenage Mutant Hero Turtles. 


Caroline Miller

Founder and Managing Director at Indigo Pearl, an award-winning PR and asset management agency specializing in video games. Caroline founded Indigo Pearl in 2000 and prior to this worked in-house within the games industry. 


Boris Schneider-Johne

Boris Schneider-Johne, born in 1966, helped shape the early years of games culture in Germany. He is a true legend.


Volker Prott

Volker Prott, a man for marketing and media. After studying media economics, Volker first worked in the world of media agencies and then joined Electronic Arts (EA) in the media and marketing departments.




David started his career in computers at the age of 13 when he used his paper route savings to purchase an Apple II computer in 1978. He was a global leader and shaped EA and Atari, before becoming an investor in the most valuable Gaming companies on this planet.


Thomas Mey

My name is Thomas Mey. I have been earning my bread and butter in the trade since completing my apprenticeship as an electrician. That was a good 30 years ago.


Michel Wedler

Long-standing executive and expert in purchasing & product management and sales in retail for entertainment products, especially in the areas of music, film, games, consoles, accessories, merchandise, and toys. 




Oliver Menne started in the games industry at the end of the 80s, at the time of the Commodore 64. He runs Eurogamer in Germany today.


Hans Ippisch

Hans Ippisch’s professional career began in 1986, when he signed his first contract as a game developer at Rainbow Arts at the age of 16. Today, he heads up Intellivision Europe.


Mike Steup

Mike has 25 years of experience in management, sales & marketing, and product development. He is the king of peripherals and recently launched an amazing Kids tablet with Disney.

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