Tom Dusenberry

“Tom was my boss in the nineties when I worked at Hasbro. He founded the gaming division ‘Hasbro Interactive’ and made a bunch of bold and disruptive decisions. His vision was to become as large as Electronic Arts. Unfortunately, Hasbro sold the gaming division. I bet today it would have been as big as EA.”


Founders Keepers

7+1 Questions

interviewed by

Torsten Oppermann


Tom has been in the games industry for 40 years. He worked at Parker Brothers Games and Hasbro. Here are a few of his accomplishments:

  • Part of team that created the Electronic Games market – Merlin
  • Founding team of the McDonalds/Monopoly promotion – most successful promotion of all time
  • Created the Lottery Scratch-Off category with Monopoly and Clue
  • Part of team who took NERF outside and created the Blast-A-Ball category
  • Successfully launched evergreen games Catch Phrase, Ele-Fun, Bop-It
  • Earned the “Co-Inventor of the Year” in 1997 with Richard Garfield, inventor of Magic: The Gathering
  • Created over 300 game TV commercials
  • Founded Hasbro Interactive and 
  • Acquired Avalon Hill, Spectrum-Holobyte, MicroProse, Wizards of the Coast for Hasbro
  • Created the CD-ROM family and children’s markets
  • Pioneered Smart Toys with Star Wars and Tonka CD-ROM Playsets
  • Launched evergreen Roller Coaster Tycoon 
  • Sold Hasbro Interactive to Infogrames
  • Served as Board of Director member for several game companies
  • Built and rolled up four mobile game companies, which ultimately lead to the founding of Glu Mobile
  • Created the Robotic Gaming category with Robonica
  • Ran a high-tech golf swing analysis company

Over the past 5 years, he has pursued the following:

  • Started and built the NASCAR HEAT franchise with NASCAR from scratch. This business became Motorsport Games – they successfully went IPO earlier this year
  • Board member of K’NEX. Became COO and sold business to Basic Fun!
  • Served as M&A agent and successfully sold Root Robot to iRobot

Today, Tom is working on multiple creative and business development projects:

  • Board of Directors at Anjekumi, a mixed reality game platform 
  • Actively developing two mobile game apps
  • Focusing on Magic category 
  • Work with toy and game inventors – Publisher Licensing 
  • Developing TV game shows
  • Several Motorsports projects 
  • Involved with AR toy projects.


You have been in the games industry for some time. And you have seen many trends come and go. From the beginning of your career to today: What has changed most positively in the industry, and what bothers you about the current situation?

It is the golden era of games, as every year is a growth year for games! The positive change over the past 40 years has been change itself. The games industry is constantly reinventing itself with cool new game genres and innovative game play. One thing that has never changed is the fun factor. Fun, repeatable games sell, and lousy games do not. I believe that the current games business is in a good place. I like the fact that there are multiple game platforms and choices to play games.


Who are your role models in the industry?

I admire Bobby Kotick and what he has accomplished at Activision. Bobby probably has had more impact on games over the past 20 years than anyone else.

My role model was Dave Wilson, the President of Milton Bradley, Parker Brothers and Hasbro Games. Dave was strategic, ethical, tough, and loved to win every game he played. 

Chris Down, Chief Design Officer at Mattel, has proven to possess creative brilliance in interactive entertainment. Chris seems to have that “magic touch” when it comes to creating commercially successful product. 

Nancy MacIntyre, CEO of Fingerprint has that “killer instinct” to make business happen. Nancy has that unique ability to stick with her goal until it is successfully accomplished. 

My son, Michael Dusenberry, Digital Monetization Analyst at Sony’s Game Show Network Boston Game Studio. Mike has been trained in all areas of digital game monetization and customer acquisition. Digital acquisition is the new games frontier.


How did the marketing and promotion of games change in recent years? Where are we headed in games marketing in the next years to come?

It is all about customer acquisition. Old marketing methods such as TV advertising and retail promotions are gone. In the future, marketing will be about AI data reporting and targeted, personalized advertising and is customized to each game player. Bring it on!


Which social media channels do you see as key for the games industry?

Twitch, You Tube, Facebook, Tik-Tok, Xbox and PSX player communications.


About the current trend on creators and influencer marketing: The trend towards more micro and macro influencers with a smaller reach and less fans, but more authenticity and engagement: How can the Games industry leverage that trend in your opinion?

Find a genre and become an expert. Small groups can be powerful purchasers.


The media landscape has changed massively in the last ten years. However, PR is still one of the most important communications tools in the games sector. Where do you see PR in the next five years, what will the challenges be?

Gamers will always want “behind the scenes” info and to learn more about their favorite games. I am a believer in PR as, when done properly, it can be an effective tool in consumer communication. 


Bonus question: Which project / topic in your career are you particularly proud of?

I am proud of the fact that I have lasted 40 years and am still relevant today! My excitement about games is as high as it was when I had my first job in the industry.

Founders Keepers

All about Marketing in Games and Tech.

Treasures and Insights

from leaders in tech and gaming around the globe



Frank is a seasoned leader in the IT industry with over 30 years of retail, partner, solutions and cloud transformation experience in sales and marketing.




Heiko Klinge began his industry career in November 2000 as a trainee at GameStar. Today he is the editor-in-chief of the biggest PC gaming website in Germany.




Peter Stock is responsible for the strategic purchasing within the organization of Microsoft Deutschland GmbH as well as within the sub-areas in Austria and Switzerland. 


Fabian Mario


Fabian Mario Döhla is Head of Communication at CD PROJEKT RED, the studio behind The Witcher games and Cyberpunk 2077.




Tom McQuillin has been in gaming for most of his career, first at Xbox in product marketing and product strategy and now at Facebook.




David Miller has worked in and around the video games industry for over 25 years. He started out in marketing and currently acts as Head of Games for War Child.


Leya Jankowski

Leya Jankowski is editor-in-chief of MeinMMO, Germany’s leading multiplayer site. She is the person in charge of content and content strategy.


Philipp Walter

Philipp spent ten years in the sporting goods industry, five of those at adidas. Now Philipp is a founder himself and CEO of Gamers Academy.


Chris Van der Kuyl

Chris van der Kuyl is one of Scotland’s leading entrepreneurs working across various industries. His company 4J Studios brought Minecraft to consoles.


Ingo Horn

Ingo Horn is founder of Gaming-Aid e.V. and Letsplay4Charity e.V. as well as Communication Director Europe at Wargaming. He began his career as a local newspaper editor.


Funda Yakin

Funda Yakin has been working for agencies, publishers and on the industry side in marketing for nearly 20 years.


Michel Bonetti

Michel Bonetti is product manager at Orange and was active in countless sectors, keeping the business development as a constant point of interest.


Petra Fröhlich

Petra Fröhlich worked as editor-in-chief at PC Games for more than a decade until she eventually founded GamesWirtschaft, her very own news portal about video games.


Daniel Bollers

“Daniel is one of the most successful sales allrounders for consumer electronics. We’ve known each other for over 10 years now and his insights and teachings are always a true source of inspiration for me!”


Hendrik Lesser

„I know Hendrik not only as a games industry veteran, but also as a member of the global Entrepreneurs’ Organization to which we both belong. He has built a little empire comprised of game developers. I really appreciate his entrepreneurial spirit.”


David Clark

“David and I go way back to the good old times at SEGA. He played a fundamental role in shaping the games business in the UK and has a ton of experience in all areas of marketing. Currently, he is building bridges between Europe and Asia for games publishers.”


Thorsten Hamdorf

“I’ve known Thorsten for nearly twenty years and worked closely with him. He is a really knowledgeable marketing man.”


Wim Stocks

“Wim is a seasoned executive in the video games industry. I met him when we worked for Atari many moons ago. He is a renowned expert in the interactive entertainment industry.”


Tom Dusenberry

“Tom was my boss in the nineties when I worked at Hasbro. He founded the gaming division ‘Hasbro Interactive’ and made a bunch of bold and disruptive decisions. His vision was to become as large as Electronic Arts. Unfortunately, Hasbro sold the gaming division. I bet today it would have been as big as EA.”


Maxi Gräff

“I’ve been following Maxis career for some time now, ever since her time at IDG where she worked for GamePro and GameStar. She started playing around with YouTube early on, knows the video games industry inside out and is working for Microsoft since 2015. She’s an advocate for the industry and especially for equal rights. That’s amazing!”


Philipp Hartmann

“In the past six years, Phillipp set a lot of things in motion over at Microsoft. He didn’t just support the reconstruction of the brand and the transition of stationary commerce, he shaped it.”


Trip Hawkins

“There are very few super entrepreneurs who defined the video game industry from the start. While Nolan Bushnell shaped the hardware, the one and only Trip Hawkins defined the software. He is the founder of Electronic Arts! He made developers rockstars! No more words needed. His career speaks for itself.”


David Perry

Perry started in Northern Ireland working on the Sinclair ZX81 (early 1980’s), he moved to England from high school, ending up with a #1 hit for Teenage Mutant Hero Turtles. 


Caroline Miller

Founder and Managing Director at Indigo Pearl, an award-winning PR and asset management agency specializing in video games. Caroline founded Indigo Pearl in 2000 and prior to this worked in-house within the games industry. 


Boris Schneider-Johne

Boris Schneider-Johne, born in 1966, helped shape the early years of games culture in Germany. He is a true legend.


Volker Prott

Volker Prott, a man for marketing and media. After studying media economics, Volker first worked in the world of media agencies and then joined Electronic Arts (EA) in the media and marketing departments.




David started his career in computers at the age of 13 when he used his paper route savings to purchase an Apple II computer in 1978. He was a global leader and shaped EA and Atari, before becoming an investor in the most valuable Gaming companies on this planet.


Thomas Mey

My name is Thomas Mey. I have been earning my bread and butter in the trade since completing my apprenticeship as an electrician. That was a good 30 years ago.


Michel Wedler

Long-standing executive and expert in purchasing & product management and sales in retail for entertainment products, especially in the areas of music, film, games, consoles, accessories, merchandise, and toys. 




Oliver Menne started in the games industry at the end of the 80s, at the time of the Commodore 64. He runs Eurogamer in Germany today.


Hans Ippisch

Hans Ippisch’s professional career began in 1986, when he signed his first contract as a game developer at Rainbow Arts at the age of 16. Today, he heads up Intellivision Europe.


Mike Steup

Mike has 25 years of experience in management, sales & marketing, and product development. He is the king of peripherals and recently launched an amazing Kids tablet with Disney.

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