MSM.digital designed, planned, produced, and executed a retail experience area for Anker and soundcore – both subbrands of Anker Innovations. The area was designed to be interactive and engaging, allowing customers to try out the products and get a hands-on experience. A variety of products were displayed, including chargers, power banks, or over-ear and in-ear headphones. Customers were able to purchase them directly after trying them out.
The retail experience was well-received by customers, and many purchased products on the spot. The hands-on approach allowed customers to experience the products and understand their features which resulted in increased sales. The interactive environment also created a memorable experience for customers, leading to increased brand awareness and customer loyalty.