Many of our customers face the challenge that they want to reach a young target group (the GenZ) with their digital communication, but are afraid to start their own TikTok channel. TikTok is still infamous among very many marketers as a platform for ‘crazy content’. Since many don’t really understand the trends, the potential that the video portal offers is also often not recognized.
Venture, try, evaluate – our clear recommendation when the target group is on TikTok. And this is exactly where TikTok offers very good opportunities, without having to start directly with your own channel.
At the heart of TikTok are the creators who produce and publish videos. And it is precisely these creators who have helped us in our TikTok campaigns to get the community excited about our customers’ products. Through a mix of content creators, creative storytelling, and TikTok advertising, not only interesting video formats were created. The clips also generated extremely good views and engagement, and TikTok SparkAds made it possible to focus the attention of the TikTok community even more, specifically on the products and sales offers.