Client: UBS

Boosting talent engagement

Unique content to drive awareness and consideration

Employer value proposition activation

The multinational investment bank and financial services company UBS is continuously striving to engage talent via digital solutions. To successfully engage with Millennials and Gen Z, and get them hooked on UBS as an employer, the global player needs to frequently target the right talents at the right time with creative and authentic communication tactics.

 

In a crowded space, UBS must be able to distinguish themselves as an employer and communicate their EVP in a genuine and exciting manner to engage young talent. All of this, whilst staying within the boundaries of the existing CI and making sure the message appeals to talent globally.

 

With our international team of digital strategists, social media experts, and content creators we provide UBS with the perfect setup to stand out from the crowd.

 

We create multichannel content for Instagram, LinkedIn, Snapchat, online broadcasting, etc. that boosts engagement with the target group  – raising not just awareness of UBS as an employer but creating real consideration for application.

 

Project examples are:

  • #morethanourselves:  An authentic but cheeky year-in-review-video for 2021 that triggered a smile during uncertain times
  • #Iamfinance:  A global lasting social media campaign with employee-generated content not only celebrating International Women’s Day but women in finance year-around
  • #LetsCelePride:  Digitally transforming UBS’ celebration of the LGBTQ+ community during Pride Month with outstanding employee stories and a digital parade travelling across the globe
  • #teamspirit: A TV ad broadcasted by ESPN to their 7,5 million subscribers during football games announcing a cooperation with SIAC (Southern Intercollegiate Athletic Conference) and positioning UBS as an employer for athletes
  • #RecruitmentReady: A tool that helps young talent to assess their goals, skills and employability giving them guidance and direction during the early stages of their career path

 

Employer branding the Gen Z style

With creative and authentic campaigns, we transform the employer value proposition of UBS into appealing digital formats. We help UBS to drive awareness – with strategy in mind and creativity at heart.

Maic, Co-Founder / Managing Director MSM.digital Nordics
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