Client: Warner

Have you heard of pubrick relations?

PR campaigning for LEGO Games

Let’s play together

For a long time, Warner Bros and LEGO have been collaborating to bring the worlds of the Danish toy giant into video gaming. Renown franchises such as Harry Potter, Star Wars, Pirates of the Caribbean, Indiana Jones, or the superhero worlds of Marvel and DC took the leap from children’s playrooms to all major gaming platforms – recreating the spirit, fun, and quality people are used to from LEGO products.

 

Being a long-time partner of Warner Bros.’ gaming department, our team has been responsible for the PR of all LEGO video games from the first time a minifigure has appeared on an interactive device.

 

We orchestrate PR campaigns fitting for all relevant target groups, deeply delving into the potential of the LEGO brand as well as the different franchises, bringing LEGO fans, gaming enthusiasts, and followers of the licenses together.

Everything is awesome

LEGO video games appeal to children, casual gamers, as well as experienced players. To create awareness in such diverse target groups, we constantly develop innovative ideas that are much more than just another brick in the wall – they connect worlds!

Nils, Dpty. Managing Director
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