Influencer Marketing

Creating authentic brand ambassadors

Business Unit: Communications

We’ve come a long way since people started to post photos of their food or their feet on sandy beaches on Instagram or let us watch them build landscapes out of pixelated blocks.

Private travel bloggers with boring selfies, self-appointed life advisors and teenagers clumsily streaming their gaming sessions are still there, of course, but so are TikTok superstars with a reach of several million followers, YouTubers with a more detailed broadcasting schedule than your average TV channel or vloggers who ruined the election results of established political parties.

Today, influencer marketing has become a must-have in your digital marketing plan. And not just for the nice pictures:  About one fifth of all Germans have bought a product because an influencer they follow talked about it. Can you say that about your TV ads, too?

With our influencer platform HashtagLove, we can offer you the perfect marketplace to connect your brand or product with more than 13,000 influencers and to profit from their reach. But we are not a simple platform provider: We offer campaign conception, execution, and reporting under one experienced roof. And if it is that one special celebrity influencer you want for your campaign, there’s a high chance we have worked with her or him in the past.

By closely working hand in hand with our social media and PR experts we guarantee you don’t get a piecemeal solution based on current marketing hypes, but a holistic approach which fits your communication strategy.

Let us positively influence your business.

Highlight cases

Content CreationInfluencer MarketingSocial Media

Electronic Arts

Putting the pedal to the metal for Need for Speed

Full throttle influencer marketing

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Content CreationInfluencer MarketingPRSocial Media

Electronic Arts

IN A GALAXY FAR FAR AWAY

Influencer relations for Star Wars: Battlefront 2

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PRSocial MediaInfluencer MarketingContent Creation

Electronic Arts

EVER HEARD OF PET-FLUENCERS?

CREATIVE INFLUENCER MARKETING FOR THE SIMS

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Content CreationInfluencer MarketingPRSocial MediaStrategy

Recaro

#trulyingame

Becoming part of the gaming community

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Content CreationhashtagloveInfluencer MarketingSocial Media

Snakebyte

Gearing up for snakebyte

Social media for kids tablets

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Skreeens Digital SignagehashtagloveInfluencer MarketingPOS MarketingPRSocial Media

Turtle Beach

Reaching gamers on every level

Creating awareness at every touchpoint

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hashtagloveInfluencer Marketing

Obi

Obi builds on influencers

Micro-influencers as awareness booster

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hashtagloveInfluencer Marketing

EDEKA

Recruiting done differently

Employer branding by influencer marketing

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Influencer MarketingSocial Media

Electronic Arts

Find Yourselves with The Sims

Engaging TikTok content for Gen Z

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hashtagloveInfluencer Marketing

erfal & eQ3

Smart together

erfal teams up for influencer marketing

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hashtagloveInfluencer Marketing

Garmin/Rhinoshield

Successful TikTok campaigns

Reaching young target groups

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hashtaglove

THE PLATFORM FOR FULL-SERVICE INFLUENCER MARKETING

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#godigitalnow

BOOST YOUR CUSTOMER EXPERIENCE!

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