Business Unit: Communications
We’ve come a long way since people started to post photos of their food or their feet on sandy beaches on Instagram or let us watch them build landscapes out of pixelated blocks.
Private travel bloggers with boring selfies, self-appointed life advisors and teenagers clumsily streaming their gaming sessions are still there, of course, but so are TikTok superstars with a reach of several million followers, YouTubers with a more detailed broadcasting schedule than your average TV channel or vloggers who ruined the election results of established political parties.
Today, influencer marketing has become a must-have in your digital marketing plan. And not just for the nice pictures: About one fifth of all Germans have bought a product because an influencer they follow talked about it. Can you say that about your TV ads, too?
With our influencer platform HashtagLove, we can offer you the perfect marketplace to connect your brand or product with more than 13,000 influencers and to profit from their reach. But we are not a simple platform provider: We offer campaign conception, execution, and reporting under one experienced roof. And if it is that one special celebrity influencer you want for your campaign, there’s a high chance we have worked with her or him in the past.
By closely working hand in hand with our social media and PR experts we guarantee you don’t get a piecemeal solution based on current marketing hypes, but a holistic approach which fits your communication strategy.
Let us positively influence your business.