Business Unit: Communications
The debates about fake news and media hysteria show us one thing: Professional public relations are more important – and appreciated – than ever.
With infobits travelling the globe via social media in real-time, an intelligent and credible strategy that overarches all channels and works hand in hand with social media activities, is vital for any brand.
From global PR concepts to local PR activities, we help companies of every size with their communication tasks on a daily basis.
Classic storytelling is in our DNA, but for us, public relations don’t stop with traditional media. Because these days, influencer and social media marketing have become a significant part of our PR work. Yes, we feel you – influencer marketing is sort of that popular song on the radio that’s been played so much that you already hate it. But be honest, you also kind of still like it, because: Oh my, it’s so popular.
And ta-dah: It even works! Oh yes, it is here to stay. Just like the internet. YouTube is the new television, and influencers are the new journalists or, at least, definitely the new opinion leaders. Let us figure out what this means for your business and make it happen.