Business Unit: Channel Marketing Communications
Can you imagine a sports coach going into an important match without a clear strategy? Well, at least not if he/she is trying to win it. So why is it that a lot of marketers do not act accordingly by spending money on marketing activities that do not seem to follow any plan?
Just because there is a new hyped social network everyone is talking about, you don’t have to create a quick and dirty campaign for it – without matching your brand or target groups on the way. How can you measure the success of your campaign without defining KPI in advance? Focusing on new touchpoints is nice but do you know if your target groups are really using them?
Marketing is a marathon, not a sprint. A good marketing strategy is more than just a few activities thrown together. We take into account the whole customer journey from beginning to end – dividing it into five phases: Aware, Appeal, Ask, Act, Advocate. We create the right strategy and implement the right activities for long-lasting success.
From target group analysis to inbound-lead-strategies, from KPI development to choosing the right touchpoints in your customer journey, from communication guidelines to content marketing strategies – we have all bases covered.
So give us a call and start profiting from the long-lasting expertise of our team to lead your marketing to the finals.