Client: Minimax

Touring the factory with the VR headset

Virtual reality for B2B product presentations

Creation of immersive VR experiences

Minimax, one of the world-leading companies for brand protection technologies, made a quantum leap in the area of corrosion-protected pipe systems when they brought their product Fendium to market in September 2020. The high-tech polymer finishing, which is processed at the company’s site in Wittenberge, offers a far more increased life span than common pipes and optimizes the operational safety of extinguishing systems.

 

To introduce the unique facility to a worldwide audience of stakeholders, MSM.digital created an immersive 360° VR experience. Sales representatives use the VR solution to present the innovative manufacturing process of the high-quality product. Clients and suppliers can experience all production steps in detail through the employee’s perspective as if they were directly on-site. With the especially developed VR app, specific processes can be selected and displayed. In addition, further information can be accessed via navigation points in the virtual room.

Virtual and innovative

Our VR app provides Minimax not only with an easy way to present their product to suppliers and clients despite of contact restrictions, it also positions them as an innovative company.

Lennart, Head of Project Management
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