Virtual reality for Electrolux dishwashers

Inside the dishwasher: a VR experience

AR / VR Labs

MSM*

/ MSM

The challenge

At the point of sale, dishwashers all look alike — from the outside it's nearly impossible to spot a difference, and in a mature market, the differences that do exist are hard to communicate at all. We were challenged to differentiate AEG dishwashers and showcase their features and benefits in a way that felt modern and engaging, yet still easy to approach. Our idea: show how a dishwasher actually works, in virtual reality — following the journey of the water to make the cleaning and water-saving technology tangible.

Our solution

We wanted to show how a dishwasher works in real time, as if you could sit inside it and watch the process unfold.

For execution, we used the Unreal graphics engine to build photorealistic visuals, recreating the look, functionality, and animation of the appliance in detail. We then went a step further: letting the viewer virtually place themselves inside the dishwasher.

Put on a VR headset, and you're inside the dishwasher, watching it work — a modern way for Electrolux to communicate its product benefits.

Results

A product experience like no other Using virtual reality, our developers created a photorealistic simulation of what's going on inside a dishwasher — an experience that resonates with shoppers who try it.
Sven, Dpty. Managing Director

Want to know more?

Camillo Stark

XR Visionary

camillo.stark@msm.digital

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Inside the dishwasher: a VR experienceInside the dishwasher: a VR experienceInside the dishwasher: a VR experience

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Inside the dishwasher: a VR experience