
Making network technology tangible
Retail Installations for a Leading Network Technology Supplier
Channel Marketing

Making network technology tangible
Channel Marketing
AVM is a leading network technology provider in Germany, which makes it essential to represent the brand consistently and accurately at consumer electronics retailers nationwide. The challenge: develop a point-of-sale concept affordable enough for a nationwide rollout and flexible enough to adapt to different retailers' requirements, while still conveying the premium quality associated with AVM's products.
MSM.digital's Channel Marketing team developed a design that met both AVM's requirements and the practical realities of retail environments. A modular display system, available in different sizes and configurations, adapts to any of AVM's products, while exchangeable visuals make the design easy to update for new campaigns and product releases. Compact fixtures make efficient use of available shelf space, regardless of size. The result is a system built around a strong consumer experience within the practical constraints of today's retail stores.
Everything fits. With the AVM shelf system, we created a new customer experience and made network technology tangible for every consumer — resulting in more awareness and, ultimately, increased sales.