The Electrolux / AEG global review platform

Increasing brand loyalty and product sales

Channel Marketing

Technology Systems

MSM*

/ MSM

The challenge

When we started working with Electrolux internationally, the company had no clear ratings-and-reviews strategy. Its existing SaaS solution for collecting, moderating, and distributing reviews wasn't sufficient, and with no dedicated review-collection activities in place, review volume and quality were both low — hurting sales conversion, product-development insight, consumer satisfaction, and competitiveness. This mattered because reviews have a measurable effect on purchase decisions: more than 75% of German internet users rely on them while browsing, and reviews can boost sales by up to 20% (per external studies). To address these issues, we developed a concept to grow the volume of consumer-generated reviews and support product sales: the Global Review Hub, built on our One2Five platform.

Our solution

From the start, we worked closely with Electrolux's global marketing team to define the strategy, concept, and specific KPIs, and supported the assessment of the right technical review-and-ratings infrastructure before building the tailor-made platform. With ongoing management and maintenance from MSM.digital, the platform is now the backbone of Electrolux's worldwide review and rating collection, moderation, display, distribution, and analytics.

Results

The platform is now live across more than 30 brand sites and languages, and grew the number of reviews displayed on Electrolux's brand sites from 10,000 to over 100,000 within the first 12 months — a tenfold increase.

Growing consumer satisfaction Online reviews are a sign of trust and should be an integral part of any marketing plan. With One2Five, we give Electrolux the tool it needs for review syndication — resulting in a tenfold increase in purchase-relevant consumer reviews.
Sven, Dpty. Managing Director