An ongoing PR and social media program

Consumer Tech On Point with Its PR Messaging

Communications

MSM*

/ MSM

The challenge

Bigben's consumer electronics range spans Nintendo Switch accessories, audio and mobile products, and gaming peripherals — each with its own audience and the right story to tell. Getting media coverage and social awareness for that many product categories, each needing a different angle and audience, is an ongoing challenge as the range keeps growing. MSM.digital runs ongoing PR and a tailored social media strategy to meet that challenge, matching each product category to the right story and the right audience.

Our solution

We keep the community informed through editorial content on Facebook, and make products accessible via targeted social advertising and influencer marketing. For the NACON Revolution Unlimited Pro Controller, we ran tailored Facebook and TrueView in-stream ads aimed at gaming and eSports enthusiasts, along with placements with selected creators on YouTube and Instagram.

For the Lumin'Us product line, we created TikTok content with young creators to build brand awareness among Gen Z.

Results

Consumer electronics is a huge field. We help Bigben navigate the right channels and tools to reach the right audience for each product — whether that's a media alert for a new headset or a TikTok video featuring a Bluetooth speaker.
Nils, Deputy Managing Director

Want to know more?

Nils Kedeinis

PR Strategist Extraordinaire

nils.kedeinis@msm.digital

LinkedIn Profile

Consumer Tech On Point with Its PR MessagingConsumer Tech On Point with Its PR MessagingConsumer Tech On Point with Its PR Messaging

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Consumer Tech On Point with Its PR Messaging