Boosting sales and visibility for heat pump installations

A Cashback Campaign for Daikin Heat Pumps

Channel Marketing

MSM*

/ MSM

The challenge

Daikin needed to promote its heat pump systems to two different audiences at once - the consumers buying them and the installers fitting them - and chose a cashback incentive to drive both.

Our solution

For consumers, we built a B2C pre-registration flow: sign up, pick an install date, then submit registration, proof of purchase and serial number to claim cashback. For installers, we built a separate, streamlined B2B claims process. MSM.digital owned the entire campaign end-to-end - strategy, landing page design and development, pre-registration, submission management, claims verification, payouts, customer service, and reporting.

Results

With cashback values ranging from €250 to €1,500, the campaign generated over 5,000 claims across both consumer and installer audiences.

The Daikin cashback campaign showed our ability to engage two market segments at once - consumers and installers - while managing every detail so Daikin could focus on their core business.
Maic, Advisor / Managing Director, MSM.digital Nordics