Product PR for Bandai Namco

From Dragon Ball to Dark Souls

Communications

MSM*

/ MSM

The challenge

Bandai Namco's product portfolio spans everything from long-running anime tie-ins to brand-new IPs like Elden Ring, developed with Game of Thrones creator George R.R. Martin, as the Japanese publisher transitions into a global one. That breadth creates a real PR challenge: every game needs its own, precisely targeted audience.

Our solution

We continuously refine our in-house tools to identify fans of specific genres and franchises, and build custom mailing lists for every press release to fine-tune outreach. Every activity happens in close cooperation with Bandai Namco's internal team to keep workflows efficient.

Results

In 2018 alone, we worked on 55 different Bandai Namco software titles of all sizes.

In 2018, we worked on 55 different software titles of all sizes with Bandai Namco, and we're proud to work with some of the most beloved franchises in video game history.
Nikolas, Deputy Managing Director, MSM.digital