AEG / Electrolux show kitchen campaign

Let's get the POS cooking

AR / VR Labs

MSM*

/ MSM

The challenge

When Electrolux planned a show kitchen POS campaign for its AEG brand, it needed an experienced partner for the nationwide roll-out, installation, and maintenance of the kitchens. For a premium household-goods brand like AEG, the in-store experience carries particular weight: a live product demonstration can directly influence the customer's purchase decision in a way an online listing cannot.

Our solution

The scope included installing the kitchens in full compliance with strict German regulations for handling electrical devices, and coordinating on-site maintenance with retail partners. Our online reporting tool gave AEG real-time visibility into project status at every step.

Following the campaign's completion in Germany, it was extended to events in several other European countries.

To capture feedback and product reviews from AEG customers and event guests, we trained our promotion teams and equipped them with tailor-made technology, gathering information that helped build customer trust in the new products.

Results

Let's get the kitchen party started During the campaign, Electrolux's AEG show kitchens were present in all major outlets across the roll-out, giving consumers a hands-on product experience that set the brand apart at the point of sale.
Lennart, Dpty. Managing Director

Want to know more?

Camillo Stark

XR Visionary

camillo.stark@msm.digital

LinkedIn Profile

Let's get the POS cookingLet's get the POS cookingLet's get the POS cooking

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Let's get the POS cooking