INFLUENCER MARKETING

Influencer marketing has moved well past product photos and lifestyle selfies. Today it includes TikTok creators with millions of followers, YouTubers with tighter schedules than most TV channels, and voices that can shift public opinion.

Influencer marketing isn't just nice-to-have anymore — about one in five Germans have bought a product because an influencer recommended it. Can your TV ads claim that kind of direct influence on purchase decisions?

Our influencer platform, HashtagLove, connects your brand with more than 13,000 influencers — but we're not just a marketplace. We handle campaign concept, execution, and reporting under one roof, and if you need a specific celebrity influencer, there's a good chance we've already worked with them.

Our influencer team works closely with our social media and PR specialists, so your campaign fits your broader communications strategy instead of chasing whatever trend is hot this month.