An in-store pop-up experience

Retail Experience at Media Markt Berlin Alexa

Channel Marketing

MSM*

/ MSM

The challenge

Anker and soundcore – both sub-brands of Anker Innovations – wanted to help customers understand and trust their products by letting them try items such as chargers, power banks, and headphones hands-on, rather than relying on packaging or online descriptions alone. To make that possible, MSM.digital designed, planned, produced, and executed an interactive retail experience area at Media Markt Berlin Alexa, where customers could test the products and purchase them on the spot.

Results

The retail experience resonated with customers, many of whom purchased products on the spot after trying them. Letting shoppers handle the products directly helped them understand the features, which supported higher sales, while the interactive environment created a memorable in-store moment that contributed to brand awareness and customer loyalty.

Retail excellence. Our team created a memorable, effective retail environment that supported increased sales and brand awareness. We're proud to have given customers an experience that let them truly understand the products.
Sven, Deputy Managing Director, MSM.digital

Want to know more?

Sven Weber

Business Dev Driver

sven.weber@msm.digital

LinkedIn Profile

Retail Experience at Media Markt Berlin AlexaRetail Experience at Media Markt Berlin AlexaRetail Experience at Media Markt Berlin Alexa

The challenge

Results

Want to know more?

The challenge

Results

Retail Experience at Media Markt Berlin Alexa