
Experiencing products where customers are
The perfect fit – headphones and festivals
Channel Marketing

Experiencing products where customers are
Channel Marketing
Anker Innovations, the parent brand of soundcore, needed to increase brand awareness and generate interest in its latest products — the Space Q45 and Space A40 — among festival-goers at Lollapalooza Berlin, and to strengthen soundcore's position in the audio industry. Anker hired us to design and run an activation that would deliver a memorable brand experience at the festival within a tight timeline.
With a deadline of just a few weeks, we worked closely with the soundcore team to plan and execute the activation quickly: developing the concept, scouting suppliers, and managing all permits and approvals.
We converted an Airstream truck into a soundcore-themed experience space with product demos of the Space Q45 and Space A40, a flower wall for selfies, beanbags for relaxing, and a phone-charging station so festival-goers could stay connected.
The activation drew thousands of festival-goers and generated hundreds of social media posts. Letting visitors test the noise-cancelling technology in a loud festival environment gave them a direct, credible reason to engage with the product, building interest in soundcore and its position in the audio industry.
Turning up the volume Bringing soundcore to life at the festival was a highlight for our team. The activation gave festival-goers a hands-on way to experience the brand's noise-cancelling technology and left a lasting impression.