Amazon Prime

Bringing the Wasteland to Life for a Global Streaming Launch

MSM.digital delivered a multi-layered launch campaign for Fallout on Prime Video, combining high-impact PR, creator engagement, and an immersive live event to turn an iconic game universe into a cultural streaming moment.

Communications

Channel Marketing

MSM*

/ MSM

Intro

Our Goal

Launch an Iconic Game Franchise as a Must-Watch TV Event

Prime Video sought a specialised gaming agency to support the launch of Fallout, translating one of gaming’s most recognisable franchises into a premium TV series with credibility, cultural relevance, and scale. Starting with PR and organic influencer planning in late 2023, the project expanded in early 2024 to include full event planning and execution, ensuring the series landed with impact across media, creators, and fans.

Public relations strategy & execution
Media outreach, interviews & reviews
Influencer relations & earned creator content
Launch event planning & delivery
Talent, guest & stakeholder handling
Asset distribution, reporting & coordination

Our scope

Approach

What we achieved

A Launch That Cut Through Culture

The campaign generated widespread, high-quality coverage across top-tier German and international media, while creators from gaming and non-gaming backgrounds amplified excitement organically.

The immersive launch event brought the Fallout universe to life through scenography, performance, and storytelling, creating a shared cultural moment that resonated beyond the core gaming audience and positioned the series as a major Prime Video release.
Successfully bridged gaming and mainstream entertainment audiences, demonstrating how deep franchise knowledge, earned media, and experiential storytelling can elevate a streaming launch into a cultural event.