Cupra x Meta
To bridge a critical supply gap, MSM.digital helped CUPRA bring an all-electric vehicle to life in mixed reality, transforming dealership engagement and unlocking presales across Europe before physical cars arrived.
AR / VR Labs
Intro
OUR GOAL
Ahead of the 2024 launch of the CUPRA Tavascan, demand was high, but supply chain delays meant vehicles wouldn’t reach showrooms in time to capitalise on early excitement. CUPRA needed a way to maintain momentum, inspire emotion, and enable dealerships to convert interest into presales without physical cars on-site. Working with Meta Quest, MSM.digital supported the creation and rollout of a mixed reality vehicle experience designed specifically for point-of-sale environments.
Results
WHAT WE ACHIEVED
The CUPRA Tavascan MR experience successfully filled the gap between launch and delivery, equipping dealerships with an immersive sales tool that maintained customer excitement, supported sales conversations, and generated presales without physical vehicles. The success of the initiative has since driven expansion across additional markets and models.
