Cosplay campaign for Star Wars: Battlefront 2

Expanding the fanbase using influencers

Communications

MSM*

/ MSM

The challenge

For Star Wars: Battlefront 2, Electronic Arts needed a way to expand an already enormous fan base by reaching new types of influencers and introducing the new heroine of the game's single-player campaign. Star Wars is one of the biggest phenomena in pop culture, having sparked the imagination of millions of fans worldwide for more than 40 years — which made growing its already massive audience for EA's Battlefront series a real challenge.

Our solution

We approached Svetlana Quindt, known as Kamui Cosplay, a leading cosplay influencer, and asked her to create three videos on designing a costume based on Battlefront 2's female protagonist.

She delivered more than that: alongside the three videos, her Kamui Cosplay channels published more than 80 posts across Facebook, Instagram, and Twitter, generating a combined reach of over 5.6 million and significantly expanding EA's audience.

Results

The Force is strong Expanding the already massive fanbase of the Star Wars: Battlefront franchise was no simple task, but by tapping into the follower power of a single cosplay influencer, we reached over 5.6 million fans.
Nils, Dpty. Managing Director