
Fortnite's press agency for German-speaking markets
Regional PR for a Global Phenomenon
Communications

Fortnite's press agency for German-speaking markets
Communications
Fortnite grew from a four-player co-op survival game into a 100-player Battle Royale phenomenon with more than 250 million registered players - a global community that, above all, expects to be put first. For Epic Games, that meant the PR strategy for German-speaking markets needed to reflect the same community-first approach the brand had built globally.
As Epic Games' official press agency for the German-speaking countries, we extended its global communication strategy to those markets, creating content tailored to local specifics while staying aligned with Epic Games' global guidelines. We also supported the game's expansion to mobile devices, which lowered the barrier to entry and helped grow Fortnite's fanbase further.
Fortnite has grown to more than 250 million registered players across PC, Xbox One, PS4, Nintendo Switch, and mobile.
From PC, Xbox One, and PS4 to the Nintendo Switch and mobile devices: Fortnite is everywhere now. It took the world by storm, and we supported it every step of the way.