
More awareness through brand cooperations
Smart influencer campaigns for smart products
Communications

More awareness through brand cooperations
Communications
erfal wanted to run influencer campaigns as part of its marketing mix, but faced a common constraint: limited in-house influencer-marketing know-how and budget. Our answer was to bring in the right partner. For erfal's first influencer campaign with MSM.digital, we set up a cooperation with Homematic IP. The objective: generate awareness for erfal's smart roller blinds for privacy and sun protection via social media, and reach new, younger target groups.
We acted as the link between erfal and Homematic IP, using our influencer platform HashtagLove to find authentic brand ambassadors for each industry. Influencers are tagged during registration, and our matching logic quickly identifies the personalities who fit a client's requirements.
Combining products from the technology and smart-home sectors proved particularly effective for this campaign; combining goods from fashion, beauty, stationery, or pet categories works well too. Pairing erfal's and Homematic IP's products gave influencers more content depth and more room for storytelling — they could integrate the products more creatively and cover a wider range of product angles.
Both brands benefited: fewer obstacles, shared resources, and greater combined reach. Based on that result, a follow-up influencer campaign with erfal is already in planning.