
Bringing catalog products into customers' living rooms
Augmented Reality for expert
AR / VR Labs

Bringing catalog products into customers' living rooms
AR / VR Labs
Online shops and printed flyers share a disadvantage compared to physical retail stores: they can't offer a direct, hands-on product experience. Online and in print, that experience is limited to pictures, videos, or basic product information. expert, one of the leading electronics retailers in German-speaking countries, challenged MSM.digital to close that gap and improve the customer experience across its channels.
MSM.digital's augmented reality technology, AR-Link, lets customers view products at true-to-life size wherever they want, directly through a smartphone browser, without needing to install an app. The first pilot for expert was the Predator Thronos, a premium gaming chair by Acer that was a highlight at the IFA 2019 trade show. With AR-Link, customers could place a detailed 3D model of the chair in their own homes using just their phone. This try-before-you-buy approach can meaningfully influence purchase decisions, particularly for high-priced premium products. For expert, AR-Link extends the in-store product experience to online and print channels, improving the customer experience and supporting sales.
Experience a product right at home. With AR-Link, we're among the pioneers in the consumer electronics segment when it comes to AR. It gives our clients a new way to enrich analog and digital catalogs and improve their customers' user experience.