
Authentic involvement in esports
Physical fitness as a factor of success
Communications

Authentic involvement in esports
Communications
Garmin, a leading manufacturer of fitness trackers and smartwatches, needed to find an authentic role within the gaming and esports community — one that went beyond logo placements and passive branding, and genuinely added value to the ecosystem rather than just using it for exposure. We found that role in a partnership with the esports player foundation (epf), a non-profit organization focused exclusively on developing upcoming esports talent and professionals.
By bringing its fitness expertise to the partnership, Garmin is contributing to the professionalization of esports — helping ensure physical fitness gets the same attention for esports athletes that it gets for athletes in any other sport. Together with the epf, Garmin supports talents with fitness hardware, custom training programs, and personalized guidance, so they can perform at their best in tournaments, leagues, and events.
We facilitated this partnership and continue to have an active role in it, handling ongoing management and coordination for this and other gaming and esports partnerships for Garmin.
Understanding the esports ecosystem We're proud of what we built with Garmin and the esports player foundation. The program helps talents improve their in-game performance through physical fitness — living up to Garmin's own #beatyesterday spirit.