MSM.digital | Hisense UEFA Cashback Campaign

The challenge

Hisense's UEFA sponsorship gave it a real opportunity to amplify its brand and boost sales — but capturing that momentum meant giving fans a reason to act on it and buy. Hisense needed a cashback mechanism that could convert sponsorship excitement into purchases while building a stronger connection with customers, ideally turning first-time buyers into repeat ones.

Our solution

We handled every part of the process end to end. Customers could submit their proof of purchase and a photo of the product's serial number in just a few clicks through an easy-to-use landing page we designed and built from scratch. Behind the scenes, we processed over 10,000 payouts across more than 50 eligible products, ranging from €50 to €400, with claims verified within 72 hours and payments completed within 30 days.

Our customer service team kept customers updated via email and a tracking system so they always knew where their claim stood. Meanwhile, Hisense received reporting on campaign performance and customer behavior, while MSM.digital handled the logistics, legal compliance, and funding behind the scenes.

Results

The result was a hands-off campaign for Hisense: over 10,000 payouts processed across 50+ products, each verified within 72 hours and paid within 30 days, with the full customer experience, logistics, compliance, and funding handled by MSM.digital.

Hisense's UEFA sponsorship was a real chance to amplify the brand. With our cashback campaign, we tapped into that momentum to reward customers and support sales, making the most of a high-energy partnership.
Maic, Advisor / Managing Director MSM.digital Nordics