
Reducing wait times, adding value for visitors
Digital Signage for Queue Entertainment at SEA LIFE
Channel Marketing
Technology Systems

Reducing wait times, adding value for visitors
Channel Marketing
Technology Systems
Every year, SEA LIFE welcomes over 20 million visitors to explore its underwater worlds. During peak visitor periods, this volume can create long queues at attractions. SEA LIFE needed an outdoor digital signage solution that could reduce perceived waiting time in the queue and keep visitors engaged with content, quizzes, relevant information, and special offers.
With MSM.digital's digital signage technology, skreeens, SEA LIFE has full control over the content shown to visitors in the queue. Content is managed through the CMS backend and distributed to the outdoor terminals, with quick support from MSM.digital available whenever needed.
Let me infotain you. After the skreeens system was installed, we were able to reduce general waiting time and increase the number of customers taking advantage of our special offers, since relevant information is now displayed while they wait in line.