
Keeping retail partner content current, remotely
Skreeens Digital Signage for Retail Partners
Channel Marketing
Technology Systems

Keeping retail partner content current, remotely
Channel Marketing
Technology Systems
The Merlin Entertainments Group is one of the world's largest operators of family entertainment attractions, welcoming more than 66 million guests each year. Its wide network of regional retail partners sells Merlin-branded merchandise and relies on Merlin Entertainments to keep shop displays supplied with current, engaging content and effective calls-to-action for passersby. Merlin Entertainments needed a system that could deliver relevant content to partners' screens and be updated remotely, without requiring a site visit for every change.
MSM.digital adapted its digital signage tool, skreeens, to Merlin's specific requirements. Merlin Entertainments now has full control over the content shown in shop windows and on other screens through the tool's backend, with quick support from MSM.digital available whenever needed.
Message received. The first results from partner stores where the skreeens system was installed show significant increases in usability and conversions compared to partners who didn't use our digital signage technology.