The Digital Eatery: where coffee meets technology

Would you like a Surface with your sandwich?

Channel Marketing

MSM*

/ MSM

The challenge

Microsoft needed a way to continuously create authentic, real-life scenarios that offer value to customers while positively influencing their purchase decisions — showing, rather than telling, what Microsoft products can do in everyday life. The Digital Eatery, Microsoft's café in Berlin, is the setting for this: while having tea, coffee, or cake, customers can try out Microsoft products and learn how to use them. We work closely with the café's staff, building real-life product scenarios from their feedback and giving them brand messaging and the latest product information, so they can turn café guests into Microsoft fans and customers.

Results

Show and tell The Digital Eatery is where people go to try new products, like Microsoft Surface devices, and get the latest Microsoft news. Our floor managers help visitors learn about the brand and its products in a relaxed atmosphere.
Lennart, Dpty. Managing Director

Want to know more?

Sven Weber

Business Dev Driver

sven.weber@msm.digital

LinkedIn Profile

Would you like a Surface with your sandwich?Would you like a Surface with your sandwich?Would you like a Surface with your sandwich?

The challenge

Results

Want to know more?

The challenge

Results

Would you like a Surface with your sandwich?