
An e-commerce shop-in-shop platform for Microsoft
There's Only One Chance for a First Impression
Channel Marketing
Technology Systems

An e-commerce shop-in-shop platform for Microsoft
Channel Marketing
Technology Systems
Microsoft sells its hardware and software products through the online shops of many retail partners, each running its own technical setup. That meant Microsoft needed a way to distribute consistent data - covering both design and real-time pricing - into a wide range of different retail-partner platforms.
We built Microsoft a tool that deploys data to retail partners' e-shops and manages those outlets in real-time - what we call an 'e-shop-in-e-shop'. The solution's technical fit was strong enough that some retail partners granted us access to their in-house API, a first for a solution like this. For shoppers, the result includes a digital advisor that helps guide them to the product they're looking for.
The platform gives Microsoft an easy-to-maintain system, gives retail partners a setup tailored to their requirements, and gives shoppers a more guided buying experience.
Our brand shop offers a strong solution for Microsoft, retail partners and consumers alike: easy to maintain for Microsoft, tailored to the requirements of retail partners, and an optimized shopping experience for the customer.