Training and building the Microsoft Experts community

Maximizing the Skillset of Microsoft Sales Partners

Channel Marketing

MSM*

/ MSM

The challenge

As a global hardware and software leader, Microsoft operates in a market that moves fast enough that last year's most innovative products are obsolete today. That creates a constant challenge: keeping internal and partner sales and support staff current on the newest developments.

Our solution

For Microsoft, we set up dedicated retail sales personnel and provide continuous online and offline training to keep them current. For more than a decade, MSM.digital Channel Marketing has worked closely with Microsoft to build both retail and commercial staff skills through targeted training, in direct exchange with Microsoft's global headquarters - giving us early visibility into new developments. We also run the social media channels for the Microsoft ExpertZone community, building a group of brand ambassadors who shape the customer experience at the point of sale.

Results

Through the B2B trainings, the ExpertZone community, and retail shop-in-shop areas, we provide Microsoft with a connected service aimed at improving the customer experience at the point of sale.

With the B2B trainings, the ExpertZone community, and the retail shop-in-shop areas, we provide Microsoft with a connected service focused on improving the customer experience at the point of sale.
Lennart, Deputy Managing Director, MSM.digital

Want to know more?

Lennart Scheel

Channel Marketing Maestro

lennart.scheel@msm.digital

LinkedIn Profile

Maximizing the Skillset of Microsoft Sales PartnersMaximizing the Skillset of Microsoft Sales PartnersMaximizing the Skillset of Microsoft Sales Partners

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Maximizing the Skillset of Microsoft Sales Partners