EMEA digital content creation

Microsoft Xbox meets Oumi Janta

Communications

MSM*

/ MSM

The challenge

Maxi Graeff, Integrated Marketing Lead Xbox DACH at Microsoft, had a concept built around the idea that gaming and music belong together, aimed at reaching Gen Z — a notoriously hard audience to reach. To bring it to life she needed the right (role) model in front of the camera, a capable photo team behind it, and reliable project management. That's why she came to us. Our task: find, brief, and supervise the model; organize and run the photo shoot; set the scene for Microsoft's limited-edition Xbox Series S-inspired cassette player; define the style and design of the photos; and create the resulting assets for Xbox's social media channels across EMEA — all within four weeks from brief to the first shutter click.

Our solution

We drew on our network of influencer agencies and production teams to cast model and roller-skate trainer Oumi Janta, whose style and background fit the early-90s concept exactly.

For the shoot, we traveled with our photo crew, several stylists, and the client to a Berlin-based photo studio to set the scene for the Xbox Series S-inspired cassette player, placing it alongside the Xbox Series S console.

The shoot produced a large selection of images, from which the final motifs were selected for Xbox's social media channels on Twitter and Instagram.

Results

Passion Meets Professionalism Managing this project was a highlight of our year. Oumi Janta brought the 90s-vibe set-up to life, setting the perfect scene for the Xbox cassette player — a project we'd be glad to do again.
Nathalia, Senior Account Manager

Want to know more?

Nils Kedeinis

PR Strategist Extraordinaire

nils.kedeinis@msm.digital

LinkedIn Profile

Microsoft Xbox meets Oumi JantaMicrosoft Xbox meets Oumi JantaMicrosoft Xbox meets Oumi Janta

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Microsoft Xbox meets Oumi Janta