Migros augmented reality loyalty campaign

An AR Wildlife Experience

AR / VR Labs

MSM*

/ MSM

The challenge

Migros, Switzerland's biggest retailer, runs regular loyalty campaigns to drive sales and strengthen customer relationships. In the second half of 2019, it partnered with nature TV channel Animal Planet on 'Animal Planet Mania' — a campaign teaching adults and children about native, exotic, and endangered animals, with customers earning collectible stickers for every 20 CHF spent. A physical sticker campaign, however, only goes so far in engaging kids in the moment. Migros asked MSM.digital to expand the campaign digitally, giving customers a new experience through a dedicated website, gamification, and augmented reality.

Our solution

We designed and built a campaign-specific website and an in-app Unity AR experience, integrated into the Migros Play app built by our partner Apps with love. The website hosts supplementary content such as educational videos and browser games, while the AR solution brings the animals to life right in users' living rooms: each of the thirty collectible stickers triggers video or AR content, with interactive animations modeled on the real animals.

The result extends a well-known analog campaign mechanic with a digital hook designed to keep customers coming back.

Results

The campaign's impact was recognized industry-wide: the app won a 2021 Shop! Global Award and was nominated for both the Best of Swiss App Master Award and the German Digital Awards.

We created an entertaining solution combining AR, web, and gamification. Our digital components turned the analog sticker collection into something interactive and memorable for Migros customers.
Maic, Advisor / Managing Director MSM.digital Nordics

Want to know more?

Camillo Stark

XR Visionary

camillo.stark@msm.digital

LinkedIn Profile

An AR Wildlife ExperienceAn AR Wildlife ExperienceAn AR Wildlife Experience

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

An AR Wildlife Experience