Lufthansa x Meta

Mixed Reality Takes Off with Lufthansa.

A breakthrough inflight experience that merged mixed reality, innovative hardware integration, and passenger-first design, setting a new global benchmark for airline entertainment.

AR / VR Labs

MSM*

/ MSM

Intro

OUR GOAL

In partnership with Meta,

MSM.digital & 1SP XR Studio redefined inflight entertainment for Lufthansa by creating a mixed reality system that transformed passenger engagement and set new industry standards.

Mixed reality entertainment design
Inflight tech integration
Innovation consulting
Hardware logistics

Our Scope

Mix innovations from the forefront of technologies.

Results

What we achieved

A New Industry Standard

for Airline Innovation

MSM.digital & 1SP XR Studio set a new global benchmark in inflight entertainment, strengthening Lufthansa’s position as a tech-forward airline at the forefront of passenger experience innovation.