A fully portable, interactive product showroom

MR-Showroom

AR / VR Labs

MSM*

/ MSM

The challenge

Brands that need to demonstrate the full range of a product's features and variations, without shipping the physical product itself, face a real logistics and cost problem. The MR-Showroom solves this with an immersive, interactive mixed-reality demonstration that travels anywhere. Deutsche Lufthansa, Volkswagen's Cupra brand, and BORA are among the first brands using the MR-Showroom for product marketing and sales.

Results

Benefits, based on a Lufthansa project presenting its new First and Business-Class seats: - 10x more reach - 90% less cost - 99% lower carbon footprint (Figures are drawn from the Lufthansa seat-presentation project referenced above; ask our team for the underlying comparison.)