
Oculus European product launch campaign
Making it real: a VR launch success story
Communications
Channel Marketing

Oculus European product launch campaign
Communications
Channel Marketing
Meta needed a way to introduce a genuinely new kind of product — mass-market virtual reality — to European consumers who had never experienced anything like it, and to do so across every relevant channel at once. Meta appointed us as its lead agency for the European launch of Oculus, covering public relations, social media, point-of-sale activities, showroom installations, and experiential marketing.
We combined every touchpoint of the customer journey for Meta: PR to announce the product and share news on content and games, Facebook campaigns directing potential buyers to a microsite to book personal product trials, and promotional staff at the POS and during shopping mall and truck tours who introduced consumers to the product in person.
Since 2015, we've managed this campaign in multiple languages across Europe, drawing on our Communications, Channel Marketing, and Brandmates units.
Today, Oculus is a leading brand in virtual reality in Europe.
A new perspective We built a true omnichannel campaign — from generating awareness and stimulating purchase to customer bonding — turning thousands of satisfied customers into brand ambassadors along the way.