Putting the 'Gaming' into RECARO Gaming

Communication at eye level

Communications

MSM*

/ MSM

The challenge

RECARO is a globally known manufacturer of sports seats with a history of more than 100 years, but as a new entrant in the gaming seat market, it faced a specific challenge: becoming a genuine, credible part of the gaming community rather than an outside brand talking at it. We addressed this by developing a brand identity for RECARO Gaming that translates the company's traditional DNA into the world of gamers, then gave it a face and made the product tangible through a social media and PR campaign built around micro-influencers and real gamer personalities, introduced across all channels over several months.

Our solution

The #trulyingame campaign is built on the idea that nothing is more authentic than a friend's recommendation: real gamers sit down in the seat for the first time, then talk about their passion, motivation, and the feeling of being fully immersed in the game — capturing what RECARO Gaming stands for.

Results

The best seat in the house As the 'new kid on the block', it's a real challenge for a brand like RECARO to enter the world of gamers. With the #trulyingame campaign, we've taken a first, deliberate step in building RECARO's awareness within the community.
Timo, Dpty. Managing Director

Want to know more?

Timo Studt

Social Amplifier

timo.studt@msm.digital

LinkedIn Profile

Communication at eye levelCommunication at eye levelCommunication at eye level

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Communication at eye level