Electrolux x Russel Hobbs x Haier

Reviews that Work Harder

One2Five powered by MSM.digital turns authentic reviews into a growth engine for some of Europe's best known household names, building trust, registration and sales.

MSM*

/ MSM

Rewards Management

SALES

Crafting a truly impactful cashback experience

When Hisense partnered with UEFA, it created the perfect opportunity to amplify their brand and boost sales. To make the most of the excitement, we launched the Hisense UEFA Cashback Campaign, designed to not only boost sales but also build a stronger connection between Hisense and its customers. Our goal? A seamless, rewarding cashback journey that would turn first-time buyers into brand loyalists. We took care of every detail from start to finish. First, we crafted an easy-to-use landing page, handling every aspect from design to programming. Uploading proof of purchase and snapping a quick pic of the serial number? Done in just a few clicks.

We processed over 10,000 payouts for 50+ eligible products, ranging from €50 to €400. Claims were verified within 72 hours, and payments completed within 30 days.
Our customer service team kept customers in the loop with email updates and a tracking system so they could see exactly where their claim was.
With robust reporting, Hisense gained insights into campaign performance and customer behaviour, all while we handled the logistics, legal compliance, and funding.
Ultimately, Hisense enjoyed a high-impact, hands-off campaign that left their customers happy and engaged, proving that a well-crafted cashback strategy can drive both measurable growth and lasting loyalty.

Review Management

Technology

Holistic & tailored review management

As a trusted advisor and lead agency we support Electrolux Europe including its sub-brands in all phases: strategy, tactics, and execution.

We have implemented the Review Engine which acts as a central hub for all review management features cross brands and countries.
Additionally, we collaborated closely with Electrolux to create their overall strategy, concept, and specific KPIs. We have supported in assessing the right technical infrastructure and tailored the One2Five review software to perfectly meet their needs.
With constant management and maintenance, our services have become the backbone of Electrolux European review collection, moderation, display, distribution and analytics. The implementation of review services increased the number of reviews displayed on their brand sites from 10,000 to over 100,000 within the first 12 months.

Product Testing

Awareness

Driving Product Success: Adobe Sampling Campaign

For Adobe, we executed a multi-product testing campaign in Germany, India, and the US. The campaign covered 6 software solutions with a focus on generating high-quality reviews on key retailer platforms. Within a six-week campaign period, we achieved a 100% completion rate across all selected testers. The campaign successfully delivered verified customer feedback directly on retailer sites, resulting in an average rating of 4.8 stars across all products. This approach ensured both strong review volume and high-quality user insights, supporting Adobe’s product positioning and conversion performance at the point of sale.