Samsung cybersecurity and sales training

Knowledge Is Security

Channel Marketing

MSM*

/ MSM

The challenge

Samsung Knox is a mobile security solution built for small and medium-sized enterprises — but many of the shop owners and SMEs it's meant to protect weren't yet convinced they needed to address cybersecurity at all. Samsung needed its B2B reseller partners to understand both the general threat and the specific value of Knox, so their sales staff could speak to it credibly. Together with Samsung, MSM.digital devised a training concept to close that knowledge gap.

Our solution

Our certified senior trainers run Germany-wide 'boot camps' for reseller staff, combining marketing and product knowledge with gamification, hands-on sessions, quizzes, and certifications. So far, this program has trained thousands of sales personnel on the relevance of IT security and how it connects to selling Samsung Knox.

Results

By training the sales staff of Samsung's resellers, we don't just increase the chance of a successful conversion — we also position Samsung as a trustworthy, competent partner, strengthening brand loyalty over the long run.
Lennart, Deputy Managing Director

Want to know more?

Lennart Scheel

Channel Marketing Maestro

lennart.scheel@msm.digital

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Knowledge Is SecurityKnowledge Is SecurityKnowledge Is Security

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Knowledge Is Security