
Children's creativity meets an AR point-of-sale experience
Bringing Schleich Toys to Life with AR
Channel Marketing
Technology Systems

Children's creativity meets an AR point-of-sale experience
Channel Marketing
Technology Systems
Schleich, one of Germany's leading toy manufacturers, wanted a new way to present its HORSE CLUB toy line at the point of sale - one that would deepen customer relationships and stimulate sales at retail.
The answer was the HORSE CLUB Tour: a campaign combining children's creativity with in-house augmented reality technology, live at selected premium retail partners across Germany. Children color in a picture of a horse, scan it at the POS display, and watch their own creation come to life on a digital screen. A social sharing feature lets families post their creations online, extending the activation beyond the store itself.
The HORSE CLUB Tour gives retail partners a new way to attract customers in-store and gives children a memorable way to interact with their favorite toys.
The HORSE CLUB Tour offers a unique way of presenting products at the point of sale. For children, it's a fascinating way to interact with their favorite toys. For retail partners, it's an innovative way to attract customers and boost sales.