Social media strategy for Snakebyte

Pebble Gear™ content and influencer marketing

Communications

MSM*

/ MSM

The challenge

When gaming gear manufacturer Snakebyte expanded into a new category with the Pebble Gear™ kids tablet, it faced a cold start: a brand-new sub-brand with no existing audience, channels, or awareness to build on. Having worked with MSM.digital on previous projects, Snakebyte brought our Communication unit in early, at the start of the launch campaign, to lead social media and PR.

Our solution

We built a campaign targeted at tech- and social-media-affine parents, reaching them on the channels they already used. MSM.digital ran the full social media program - editorial planning, social advertising, influencer marketing, and newsletter marketing - and launched Facebook and Instagram brand profiles with a mix of marketing and local content. The launch also included an influencer campaign run through our in-house platform, HashtagLove, reaching hundreds of micro- and macro-influencers.

Results

Within weeks, the campaign moved Pebble Gear™ from zero brand awareness to a point where influencers were proactively applying to take part.

With the Pebble Gear™ campaign, we performed a flying start from having no brand awareness at all to influencers proactively applying for our campaigns in a matter of weeks.
Kirsten, Deputy Managing Director, MSM.digital

Want to know more?

Kirsten Hücker

Communications Queen

kirsten.huecker@msm.digital

LinkedIn Profile

Pebble Gear™ content and influencer marketingPebble Gear™ content and influencer marketingPebble Gear™ content and influencer marketing

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Pebble Gear™ content and influencer marketing