Combining every touchpoint of the customer journey

Growing Turtle Beach's presence across Europe

Communications

MSM*

/ MSM

The challenge

Turtle Beach, one of the leading brands in video game audio, needed to communicate the features and technology behind its premium console, PC and mobile audio peripherals consistently to press and gaming enthusiasts across major European markets.

Our solution

We deliver a brand-driven, 'by players - for players' approach across every channel and every phase of the customer journey. MSM.digital orchestrates Turtle Beach's communication across five major European markets - Italy, Spain, France, the UK, and Germany - through PR, social media, influencer relations, esports activations, local events, and consumer show execution. We also run the European website blogs with locally relevant content, and our channel marketing unit designs and builds the point-of-sale displays and automated product comparisons that guide buyers in-store.

Results

Working with the Turtle Beach team, we grew market share and brand awareness across Europe by combining PR, social, influencer, esports, events and point-of-sale into one multi-channel campaign.

Together with the Turtle Beach team, we managed to not only increase the market share in Europe, but also to create a major uplift in brand awareness and consumer demand. We combined all of our units to deliver a true multi-channel campaign across Europe.
Nils, Deputy Managing Director, MSM.digital

Want to know more?

Nils Kedeinis

PR Strategist Extraordinaire

nils.kedeinis@msm.digital

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Growing Turtle Beach's presence across EuropeGrowing Turtle Beach's presence across EuropeGrowing Turtle Beach's presence across Europe

The challenge

Our solution

Results

Want to know more?

The challenge

Our solution

Results

Growing Turtle Beach's presence across Europe