MSM.digital | Warner Bros. – PR and Experiential Events

The challenge

For over a decade, MSM.digital has helped Warner Bros. build awareness and drive sales for its video game releases. With titles from major franchises — including Batman, LEGO, Lord of the Rings, Mad Max, Mortal Kombat, and Hitman — expectations for creative, high-quality communication that reaches both core gamers and mainstream audiences are high. Coordinating with external licensors on top of that makes blockbuster PR far more complex than it might appear from the outside.

Our solution

MSM.digital Communications manages the full PR mix for Warner Bros., with particular focus on reaching media outside the core gaming space, since general-interest outlets tend to cover major releases anyway. By pitching tailored campaigns to general-interest media, we've helped Warner Bros. releases reach audiences well beyond the core gaming community. Our Communications team — spanning gaming, PR, social media, and event specialists — has continuously raised the bar for each new release, developing campaigns that have surprised the client, the press, and the wider gaming industry.

One example: a large-scale experiential event at gamescom, the world's largest gaming consumer trade show, to mark the release of Middle-Earth: Shadow of War. About 2,000 attendees, including press, influencers, and sales representatives, took part in an event featuring orc cosplayers, Middle-Earth-inspired catering, a DJ set by Martin Solveig, and a Twitch livestream that reached thousands of additional fans at home.

Results

Press to continue. In more than 10 years of our relationship, Warner Bros. has evolved from 'just another game publisher' to one of the most critically and gamer-acclaimed players in the industry, and we've been there to help at every step.
Nils, Deputy Managing Director, MSM.digital