MSM.digital

Markus Oeller

Retail Wizard & Tech Enthusiast

Let me fix it. I am an engineer.

I do

Helps clients grow retail sales by connecting offline and online sales channels, and leads MSM.digital's Channel Marketing and Development teams.

Ask me

Retail transformation strategy, awareness- and sales-driving campaign planning, and digital signage or showroom solutions.

Markus Oeller has been a channel-marketing expert for more than 15 years, specializing in how point-of-sale and digital marketing work together across the customer journey. Born in 1981, Oeller founded the POS agency MATS Human and Solution in 2001 while still studying to become an industrial engineer (FH); the agency merged with a Telekom subsidiary in 2005. He then gained international experience at Microsoft, where he was responsible for the Windows Mobile consumer segment, before moving to the experiential agency Much More GmbH in 2002, leading a 40-person channel-marketing team. In 2009, he founded MSM (More Success Marketing) GmbH, a full-service agency for stationary retail with a focus on consumer electronics. In 2013, recognizing the shift toward digital retail, he founded Solution for Innovative Technology GmbH, a unit focused on research and development for digital POS implementations. In early 2018, he and Torsten Oppermann formed the current agency group, MSM.digital, which offers omni-channel marketing from a single source for leading companies.