BANDAI NAMCO is known for its incredibly diverse product portfolio. While being a Japanese company at heart, they are currently transitioning to a global publisher. Brand new IPs like Elden Ring, which is developed in cooperation with Game of Thrones mastermind George R.R. Martin, underline the amazing possibilities that come with this strategy.
The broad spectrum of IPs and games has its own set of challenges when it comes to PR. It’s essential to target the right audience for every single game.
We are constantly improving our in-house tools to make sure that we identify fans of specific genres and franchises. Custom mailing lists for every single press release enable us to further fine-tune the outreaches.
Every activity happens in close cooperation with the internal team of the BANDAI NAMCO GSA office to make sure that we streamline workflows as much as possible.