Client: Epic Games

EPIC GAMES DESERVE EPIC PR

Fortnite German launch campaign

DELIVERING THE PR THAT THE KING OF BATTLE ROYALE DESERVES

The king of Battle Royale may have started like any other game, but pop culture phenomenon Fortnite was a special challenge for us and our client Epic Games.

 

Starting as a coop-survival game that has four players building forts and fending off zombies, Fortnite quickly evolved into a Battle Royale shooter for 100 players with more than 250 million registered players. If Fortnite was a country, it would be the fifth largest in the world.

 

Fortnite is known to put its community first and above everything. It is vital for a PR agency to understand the challenges and opportunities this strategy entails.

Long live the king!

From PC, Xbox One, and PS4 to the Nintendo Switch and your mobile devices: Fortnite is everywhere now. It took the world by storm and we supported it every step along the way. What a ride!

Nikolas, Dpty. Managing Director
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COMBINING A GLOBAL PHENOMENON WITH REGIONAL EXPERTISE

Our task was to extend Epic Games’ one-of-a-kind communication strategy to German-speaking territories and add some local flavor as their official press agency for the German-speaking countries. With our extensive network and expertise in the gaming landscape, we have been creating content that takes into account the specifics of our market, but that is also aligned to the global guidelines of Epic Games.

 

After the launch of the original game and the Battle Royale mode, we also helped Epic Games on their way to conquer mobile devices. This lowered the entrance barrier and allowed Fortnite to acquire a fanbase that dwarfs any other video game before it.

Project lead

Nikolas

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