Client: Reifen Helm

DIGITAL TRANSFORMATION OF A TRADITIONAL BUSINESS

Content marketing for Reifen Helm

LONG-STANDING BRAND HERITAGE MEETS MODERN CONTENT STRATEGY

Imagine that you have been living in a great apartment for many years. Although you love everything the way it is, you may have the feeling that this is not really you anymore. The CEO of Reifen Helm, a family-owned company whose success story started in 1912, came to the same conclusion. He wanted to revise and revamp his business while keeping the company´s key values like trust, innovation, and sustainability intact.

 

It was time for Reifen Helm to update its outdated image and establish themselves as the number one mobility experts with a fresh new setup for a younger target audience – starting with a holistic and extensive digital strategy and brand identity created by MSM.digital.

Reaching the pole position

All 50 locations of Reifen Helm are thrilled about their updated brand Identity. With measurable success: Against the general Facebook trend, we managed to increase the organic reach by 30 %. Mission accomplished.

Kirsten, Dpty. Managing Director
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CREATING A HOLISTIC DIGITAL MARKETING STRATEGY

We started by modernizing the digital corporate identity without losing the heritage and created a brand-new look representing the key values of the business. Together with an extensive content marketing strategy, this laid the groundwork for a revamp of the website, the launch of a Facebook page, and the modernization of atl- and btl-assets.

 

We combined the expertise of our digital communication and development units and helped to grow both brand and sales by leveraging the company’s heritage in combination with modern design language and up-to-date content marketing tactics.

 

The 50 locations of Reifen Helm now act under one common brand identity and engage in consistent content marketing activities on social media – offering a conclusive brand image and strengthening the brand awareness.

Project lead

Kirsten

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