Client: Samsung

Knowledge is security

Samsung cybersecurity and sales trainings

Enabling resellers to sell more

The importance of cybersecurity in today’s business world cannot be estimated highly enough. Cybercrime poses a serious threat that can target companies of all sizes – with the potential of causing severe economic harm.

 

Samsung Knox is a mobile security solution with a focus on small to medium-sized enterprises. A lot of smaller companies such as shop owners or other SMEs, however, have yet to be convinced of the necessity to deal with this ever-increasing threat to their business.

 

Together with Samsung, MSM.digital devised a training concept for B2B partners to educate them about the importance of cybersecurity in general as well as Samsung Knox in detail.

 

Conducted by our certified senior trainers, the staff of resellers are being trained in Germany-wide ‘boot camps’ – with a creative and entertaining mixture of marketing and knowledge aspects, gamification, hands-on sessions, quizzes, and certifications.

 

So far, we have taught thousands of sales personnel about the relevance of keeping your IT safe – and how to increase sales for Samsung in the long-run.

Building trust

By training the sales staff of Samsung's resellers, we not only increase the chance of a successful conversion. We also position Samsung as a trustworthy and competent partner – thus strengthening the brand loyalty in the long run.

Lennart, Head of Project Management
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